Email Marketing & Online Booking – September 2015 Newsletter

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spring photoSpring Edition

Hi and welcome to the September 2015 Newsletter. In this edition I’d like to explain some basic WordPress terms and industry jargon that, hopefully will give you a better insight into how your website works and its potential for improving your business.

At last, Spring is here!

Business traditionally picks up in spring along with feelings of hope and renewal. Now would be a great time to offer your customers something special.

Understanding WordPress Terms

  • Back end (Admin area)

    • The Admin area is an exclusive private part of your website where, as an owner or authorised user you can add, remove and edit your website. This can be thought of as the back stage area.  A word of warning! — With freedom comes responsibility 🙂
    • It is quite possible to ‘break your site’ if you don’t know what you’re doing and change settings you are not familiar with. A site administrator can assign roles with limited access to other users so they can edit content safely.
  • Front end (What the world sees)

    • This is your ‘store front’ the public face of your business. When logged in you can easily access the back end (Admin area) by clicking the dashboard icon in the black admin bar at the top of the screen. You can see this demonstrated in the video above.
  • Dashboard

    • Just like the dashboard of your car, the dashboard in WordPress presents all the vital information and most used settings within your website.
  • Plugins

    • Plugins are small software programs that can be added to WordPress sites. Plugins are written by software programmers within the WordPress community. There are free plugins and commercial versions. It is these small pieces of software which can be added to your site that improve your site’s functionality and usability.
  • HTML

    • HTML (Hypertext Markup Language) is the basic computer code used to create web pages. HTML is used in conjunction with CSS (Cascading Style Sheets). CSS dresses up the HTML, giving your pages the special look and feel required to be more than just text on a page.
  • Open Source

    • WordPress is open source software. Open Source software or programming code can be downloaded, copied, modified and distributed by anyone. Its this concept of positive collaboration within the programming community that makes WordPress thrive with updates and improvements to the core platform appearing every few weeks.
  • Widget

    • A Widget is a small modular style box or self contained area on a webpage which has a particular function. Often widgets are used for login forms or sign up/subscribe forms like the one on the right hand side of this page.


Coming Attractions

Search Engine Optimisation and Keyword Research

What do these terms mean? and why do you need to know?…

I’ll do my best to demystify these two terms and give you the down-to-earth low tech approach to boosting your Google Rankings. Thanks for your time, I hope you enjoyed this one, and if you didn’t or you have some other feedback or questions about your website, please let me know.


About the Author:

Colin Gordon is the owner and proprietor of Gordon Design. He has spent over 30 years in Visual Design, firstly as a Sign writer/Mural artist and over the last 17 years as a qualified Graphic Designer, Web Designer and Portrait Artist.

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