Gordon Design

Keyword Research

By Colin Gordon

Keyword Research: Why it’s the Critical First Step

Keyword Research is the critical first step in optimising your pages for maximum exposure to Search Engines so that you’ll be discovered early on the internet. Providing good and relevant content is equally important. An effective keyword strategy combines these two goals by weaving your chosen keywords into the text of your content in a natural-sounding way. If the keywords you choose for your content reflect the search intent of your potential customers. And if you have blended them skillfully into your valuable content, then the result is something Google will love; quality and relevant content.

Google’s Philosophy

“Since the beginning, we’ve focused on providing the best user experience possible. Whether we’re designing a new Internet browser or a new tweak to the look of the homepage, we take great care to ensure that they will ultimately serve you, rather than our own internal goal or bottom line.”

Google has already done the hard work for you

Did you know that Google can show you keywords that have already been searched on over the past thirty days? This takes the guesswork out of Keyword Research. Good Keywords are those which are already being used in searches. We can see the keywords which have already been used in a searches by going to Google Adwords Keyword Planner.

What is Search Intent?

Consider the searcher’s intent, what problem are they trying to solve? Start by typing in your best guess in the Get Keyword Ideas field and see how the results might relate to them and the problem they are trying to solve. Try to choose low competition and high search volume for relevant keywords in the Keyword Planner results. The historical keyword evidence is already there. Your job is to figure out how these search terms match the solution you offer with the searcher’s intent.

Alt-text: Are you using it to your SEO Advantage?

Images can be searched by means of ‘alt text’. Alt Text (alternative text) is descriptive text placed within the code that makes up your website – specifically within the image tag.

What is an HTML img tag?

Google traces and stores within its search index the HTML web code which makes up your web page. When it comes to images, the HTML img tag is the reference code for the images on your website. A search engine cannot index the raw pixel data of your image, but it can read the Alt text (Alternate text) within the HTML img tag.

The seemingly nerdy tasks of Web Development like adding Alt text and titles to your images often get overlooked, however, they can make a significant difference.

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